What is the recurring revenue business model?

It is a business model where the vendor provides access to a product or service in exchange for a recurring fee charged at scheduled intervals (monthly, quarterly, or yearly). This model forms the base for subscription businesses and membership services.

The value of recurring revenue for your company goes beyond the obvious perk of “make more money, more consistently.”

The freedom of this type of income stream also opens up new opportunities for your business, which might
include:

• You & your team are freed to focus on
  providing the best possible customer service to your clientele
• Reduced marketing/sales costs, since you
  can serve current revenue streams rather than going out and trying to pitch to new customers.
• As your customer support improves the
  overall experience of each of your clients, referrals and brand loyalty
  increase; this brings in new customers naturally and organically.